Jo Farah and Matthew Tyler lead Sneaker LAB, merging sneaker culture with sustainability. This Amazon South Africa collaboration showcases innovative, biotechnology-based sneaker care solutions. Discover Green Tag certified products, global partnerships, and community initiatives like tree planting. Sneaker LAB redefines sneaker care while reducing environmental impact.
Client: Amazon South Africa
Producer: Stephanie Zee
Production Company: Team 5PM, Cape Town
Director: Tatjana Meirelles-Penfold
Production Managers: Tessel van der Loo, Jantine Reylink
Cinematographer: Pascale Neuschäfer
Camera Assistant/B-Cam Operator: Tarryn Baldwin
Editor: Martin Geldenhuys
For more videos from the series, please visit the Amazon Seller University, South Africa Youtube Channel: